What are cookies?

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Cookies are small text files that are placed on your computer by websites that you visit. London Welfare UK uses cookies to enable our website to function effectively, to improve your experience and to determine and improve the effectiveness of our website and marketing campaigns.

Necessary cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. These cookies do not store any personally identifiable information.

Analytical cookies: These cookies allow us to measure visits and traffic sources so we can improve the performance of our website.

Marketing cookies: These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.

We respect your privacy and you can choose not to allow some types of cookies.

Here is a brief overview of the types of cookies we use on the London Welfare UK websites:

• CMS cookies – our London Welfare UK website is created in a Content Management System (CMS) called Umbraco, which places a small number of standard Umbraco cookies on your computer as you use it. Other London Welfare UK websites (for example, Must Have Gifts and My Sponsorship) are created in different CMS systems and they can create cookies too. Additional cookies will be placed on your computer if you are an editor on one or more of these CMS systems (for example, if you are a London Welfare UK staff member or an IT contractor).
  
  
• Analytics – examples include Google Analytics or Hot Jar. Google Analytics cookies collect information about how visitors use a website and help us to continually improve our content and user journeys. For instance, which pages visitors go to most often and if they get error messages from web pages. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. London Welfare UK uses this data to help us to understand which pages people visit on the site, which internet browsers are being used, what is popular on our website, which pages on the website are visited before people donate or sponsor a child. Hot Jar is a website tool we use to measure the way visitors to our site interact with specific pages. We use cookies to see where users click on the page so that we can make it easier for our supporters to find the information they are looking for.
  
  
• Paid advertising (including Google, Facebook and Bing) – we use cookies from trusted third parties to measure the effectiveness of paid advertising to ensure the money we spend is used effectively. They also enable us to either service advertisements to or exclude people who have visited our websites. Cookies from Google, Bing and Facebook allow us to track traffic to our website to tell us if our marketing campaigns are successful, and ensure we are spending our advertising budgets as efficiently as possible.

How to manage your cookie settings

Many web browsers such as Internet Explorer, Google Chrome or Safari, will allow some control over cookies through their settings. To manage your cookie settings, please refer to your browser software. For more information about cookies and how to delete them, visit www.aboutcookies.org or www.allaboutcookies.org